3rd Gen Fishing
As cyber threats evolve, so must our defenses. Eyal Ben-Shitrit, CEO of IRONSCALES, emphasizes that we are entering a new era of phishing attacks – what he calls "Phishing 3.0." This phase is characterized by targeted, AI-driven attacks that go far beyond suspicious emails alone.
Phishing 3.0 is going to be something completely different. It's a crucial moment.
We must rethink our approach to phishing and social engineering in the future by:
- AI-powered proactive detection Advanced algorithms for email analysis and detection of sophisticated phishing attempts – in real-time.
- Deepfake Protection Innovative technology for detecting AI-driven voice or visual impersonation attempts.
- Proactive Defense Strategies – Not just a reaction, but proactive prevention of developing threats, before they even impact your organization.
IRONSCALES Launches Groundbreaking Protection
As part of the announcement at RSA Conference 2025, the first-of-its-kind enterprise solution for detecting and preventing deepfakes in email was presented – including analysis of video and voice anomalies, and identification of fake content before it reaches its destination.
Deepfakes enhance the credibility of phishing attacks.
Audio deepfakes that accurately imitate the voice of a well-known person can be used for emergency communications or urgent instructions, making it difficult for the victim to suspect.
Training to raise awareness of advanced threats like Deepfake
The awareness and vigilance of employees in organizations are proving to be the first and most crucial line of defense against sophisticated deepfake attacks. Deepfake technology creates audio, video, or image content that looks and sounds real, making it difficult to detect the deception through technical means alone.
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