"There's no distribution like ours today," says Rahav Rosenthal (43), CEO of Ofek Technologies. Outside the designer office, employees play table tennis, and in the conference room, a real arcade machine is installed with Pac-Man and other games. Anyone visiting the company can feel the different atmosphere and think they've arrived at a startup with young developers, not a regular distribution company. 'We are living the change we are creating in the world of distribution, creating a change in the rules of the game in the IT world, and bridging the gap between technology and life alongside it. The era where a distributor sells a package and disappears until the next renewal is over. Our "belief' at Ofek Technologies is that things are interconnected, and the client's success is linked to my success in providing them with comprehensive services. If I can advance them in both marketing and business development, we are completely there. In fact, we are creating a new equation between the client and their computing provider, where based on that trust and long-term relationship, we are building MSP services and automation services together precisely to their needs.".
Horizon Technologies currently holds four areas of activity that are holistically integrated and are meticulous in providing clients with a perfect environment for success.
>> Backup services – backup in forty different data centers around the world.
>> Advanced cloud services in MSP model, including five data centers, three of which are operated in Israel and two more in Europe, in London and Frankfurt, Germany. "These days, we are completing the fourth data center in Israel," emphasizes Rosenthal.
>> Information security distribution services in an MSSP model from leading global brands.
>> An advanced management, monitoring, and control platform that empowers marketers to manage multiple environments under one roof. The platform addresses the phenomenon of multiple solutions and management interfaces within an organization, saving time and manpower, and providing strategic business advantages to marketers.
"When synergy is achieved across the four areas of operation, our business partners receive maximum value and operational efficiency that is unparalleled in the local market to date. Operational efficiency is reflected in changing the equation between our business partners and their customers, granting them more confidence and peace of mind on a daily basis, and more 'wealth' and 'happiness' in the long term. Their customers receive the most advanced technologies, from anywhere, securely, in variable consumption volumes according to their growth, with full control and maximum visibility of consumption rates. Add to this the business and marketing ecosystem that Ofek Technologies provides, and you have a new distribution model that combines smart Israeli solutions alongside leading global technology brands, with rapid adaptation to market conditions.
The supplier-customer relationship is changing.
"In July 2021, Sophos, a global leader in cybersecurity, protecting over 500,000 organizations and millions of consumers in more than 150 countries, announced its selection of Ofek Technologies (Ofek Cloud MSP Distribution) to distribute its CSP services in Israel. Sophos joins the family of N-ABLE products from SolarWinds MSP, which provide management, monitoring, and information security solutions, as well as other manufacturers such as SentinelOne, Bitdefender, Microsoft, and more, marketed by Ofek Technologies.
"Integrating Sophos products into Horizon Technologies" existing platforms, products, and automation systems will change the rules of the game in the local market and, for the first time, provide a complete ecosystem with an end-to-end solution for organizations and partners. Traditional management tools, automation mechanisms, and security are no longer compatible with the threats, processes, and organizational conduct of 2021. Therefore, an IT service provider that does not embrace this revolution may find itself offering inadequate service to its clients, with limited ability to manage them and keep them up to date," says Shelly Zlotnik, the company's Sales Manager. "Enterprise IT management, especially for IT service providers, is becoming almost impossible today. Consequently, such providers will also incur heavy expenses for customer maintenance, training, the multiplicity of tools, and the human capital required to proactively keep pace. The revolution is necessary because it will change the relationships between the provider and the client, as well as break the profitability glass ceiling in the IT services world.".
Maximum flexibility according to your means
One of the great advantages of Ofek Technologies is the modularity of the solutions offered. "There is no commitment, no limitation," explains Rosenthal. "We ensure the peace of mind and security of our clients in the technologies and service they receive, and allow them to choose us anew every day, without constraints – an approach that proves itself in the field. Our system provides maximum flexibility, allowing the marketer to adapt the solutions and tools they consume to the varying needs and scalable scopes of the organization and the number of users. Our clients do not pay unnecessary money, are not bound by unnecessary contracts, and also receive discounts based on different usage levels. Therefore, when there is no commitment, no cumbersome limitations, the PS service is excellent and provided in Hebrew, our marketers can sleep soundly.".
More automation, less Management expenses
According to Rosenthal, "By increasing automated actions and reducing management expenses, Ofek Technologies enables clients to focus on what they specialize in and achieve greater profits. Thanks to years of experience, Ofek Technologies knows how to provide solutions in the field and lead managed service providers and IT managers to smart, cross-functional management. We create an ecosystem for our partners, giving them management capabilities, automation, and full control over the IT management of each of their clients, under a unified platform, unlike the common model in Israel today. We accompany our partners in business development, building marketing plans, close guidance, and consultation, and also offer marketing tools out of an understanding that the new world requires close collaboration for the partner's success. It's very simple: instead of being busy putting out yesterday's fires, Ofek Technologies frees up partners' time to do what they do best – sell and build the business future of their clients through advanced technologies.".
According to Zlotnik, "Beyond the necessary tools and technological support, we work with our partners on developing other skills—business, organizational, and marketing—that turn opportunities into actual successes. We believe that to be groundbreaking, innovation must be lived throughout the organization and at all levels—technological, marketing, and managerial—in order to adapt ourselves, our services, or our products more quickly to the dynamic environment in which we live.".
"In the IT field, technological advancement is very rapid and challenges are growing at a dizzying pace," Rosenthal adds, explaining that "to be a successful service provider, you must be committed to continuous learning, know the full range of solutions, and also your competitors. We always strive to be one step ahead of others, but that alone is not enough – our list of recommendations and successes in the solutions we offer clients proves that we give them the most important thing: peace of mind.".